I'm Paul Bondsfield: Freelance Marketing Expert
A sound of the sea...
What i can do for you
You know your business and where you want it to go. But, if you’re not a marketer, then you may not be 100% clear on how you will get it there. A clear marketing strategy will provide you with a roadmap, outlining audiences, messages, channels, budgets and methodologies to get you where you want to be. I can provide you with the marketing levers that will enable you to tweak your marketing activities into the future depending on how the market is faring. I can work with you on a one-off project basis or on an ongoing consultancy basis – whatever is best for you and your organisation.
These days, content as a strategy – rather than a nice-to-have marketing add-on – is key to attracting, engaging and selling to your key markets. Recent research (londonresearch.com) shows leading organisations are far more likely to budget for, have dedicated resource for and have senior management buy-in for content strategy
Both leading and mainstream organisations say lack of resource is a big problem. But I can help you create your strategy, from research, personas, customer journey maps, content calendars, content creation, implementation at the appropriate stage of your customer journeys plus attribution and measurement
Tell people more about the Your brand is more than a logo – it’s everything about your company. I can show you how to leverage the best of your organisation, improve where required and create a brand to be proud of – and that customers will engage with, believe in and stay loyal to.
campaign development & management
Sometimes simply running your marketing activity day-to-day takes up more time than you realistically have. Let me help with one-off campaigns or projects – be your right-hand marketer and ensure you get the best ROI for those extra activities.
partnership marketing & sponsorship
No man (or brand) is an island. Working with other organisations is a great way to extend your reach into new markets, provide a positive halo for your brand and deliver marketing and promotional opportunities unavailable to you as a stand-alone. I can assist in finding the partners to work with or the sponsorship deals to pursue, attach a value and implement exciting campaigns across multiple channels.
Direct Marketing - Email marketing - CRM
For retention and acquisition, communicating directly to your database should still be key. Know them, understand what makes them tick, figure out when and how to communicate and reap the rewards.
Search Marketing – SEO & PPC
Love it or loathe it, if your customers can’t find you, you may be dead in the water. But, rather than compete on all fronts, learn how to pick your search battles, how to attract the audience most likely to buy and how to save budgets and resource into the bargain.
Content has transcended Kingship these days. Content is King, Queen and Emperor combined – and then some. With a strong writing background, a highly creative mind, experience and extensive contacts in video and film production, I can help you create regular, quality, engaging content that will underpin your content marketing strategy.
some of the brands i've worked with
Paul Bondsfield: Experienced Freelance Marketing Expert
I’ve been around in business and marketing for a long time – more than 20 years. In that time I’ve worked in agencies, as a freelancer, client-side, domestically and internationally.
What I’ve learned is that any marketing effort can be enhanced by a third-party view and input – no mater how slight that is: a sense-check if you will.
I offer experience gained in companies that were small, with less than 20 people, mid-sized with under 200 staff as well as global matrix organisations with thousands of employees.
My marketing philosophy has developed over this time – but at its core is that marketing is simply about communicating with people, about things they’re interested in, when they’re interested in them – not just talking at them about you and your product when you want to sell them something – whilst remaining commercially focused. Easy as that.
Based in Auckland, New Zealand, but happy to jump on a call, Zoom or even a plane, I’d love to talk to you about your own marketing challenges – give me a call.
Phone: +64 (0)21 065 0422 (New Zealand)
or +44 (0)7854 654 842 (UK)